Financial sector news

How Ukraine's investment attractiveness has changed and what hinders investment: a study by EBA & NEQSOL Holding

Most CEOs note that the country's investment attractiveness is slowly but surely recovering.

This was reported by the European Business Association, which, together with NEQSOL Holding, surveyed the top management of member companies.
In 2025, the integrated investment climate index rose to 2.70 points out of a possible 5, almost returning to the level seen at the end of 2021. Businesses view European integration changes positively, but the main barriers have remained unchanged for many years.

Among the main incentives for investment, survey participants named:

  • European integration and visa-free travel;

  • deregulation and digitization of public services;

  • preferential conditions for international trade.

At the same time, most respondents noted a number of significant barriers:

  • Russian aggression and attacks on the energy system;

  • corruption and weak courts;

  • lack of qualified personnel;

  • restrictions on currency transactions (78% of respondents gave a negative assessment).

The share of executives who consider the investment climate unfavorable is decreasing year by year: 71% in 2025, compared to 79% last year and 84% in 2023. Of these, only 14% assess the situation as “extremely bad.” Twenty-one percent of respondents are neutral, and 8% consider the conditions favorable.
The business community's expectations for 2026 are cautious:

  • 29% predict improvement;

  • 44% do not expect any changes;

  • 27% expect deterioration.

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The mission of the Association of Ukrainian Banks is to support the development of the national banking system. The AUB cooperates with the Verkhovna Rada of Ukraine on improving the legislation governing banking activities, and interacts with the National Bank of Ukraine on regulatory support for the functioning of banks and non-bank financial institutions. The CBA takes care of the professional development of bank employees, expands international relations with associations and banking institutions of other countries.

 

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