Activitis is the first company in Ukraine to launch a pilot B2B BNPL project
- Source: Activitis
At the beginning of December, 4 of our partners, companies from different directions, are participating in the BNPL "pilot" testing. This was reported by the company's press service.
A high-tech company took part in the project Frendt LLC, with which BNPL FRENDT was launched - the company's clients now have the opportunity to take "installments" for up to 6 months for innovative technologies for precision farming.
"In general, during the several months of the pilot, we received 109 applications worth over 96 million hryvnias. During the pilot, the approval rate (i.e. AR%) ranged from 59% to 81%. The average we expect the indicator for BNPL to be at the level of 65% for a regular client of the partner, and about 40% for a new one.
This is a fairly high indicator for financial instruments, so we consider the dynamics to be very positive. The average conversion during the pilot is slightly more than 26%, but we expect it to increase to 60-70%, and the key here will be the correct communication of the product's work and benefits. For the Ukrainian B2B business, BNPL will become a really effective financial tool to support activities, because it is fast and affordable," - noted in Activitis.