The NovaPay credit card, which appeared on the market nine months ago, has already become a notable player in the consumer lending segment. It has been issued to 55,000 customers, and the loan portfolio has reached UAH 540 million. The average loan amount per customer is almost UAH 16,000.
"In three quarters, the NovaPay credit card has moved from the ‘novelty’ category to the category of an everyday financial instrument. It is important for us not just to issue a loan, but to build a sustainable model of responsible use. The portfolio of UAH 540 million and the average limit used show a balanced load on customers. This means that the NovaPay card is used as a convenient payment instrument, not as an emergency solution," comments Bohdan Gryvko, Risk Management Director at NovaPay.
Who uses the NovaPay credit card
NovaPay credit cards are used more by men (61%) than women (39%). The age profile of credit card customers is predominantly young and middle-aged people. The most active age group is 18–34 years old (54%). Another 28% of users are customers aged 35–44. That means 82% of all customers are people under 44. The generation that grew up with smartphones easily trusts digital lending without having to visit a bank.
NovaPay credit cards are chosen by business employees, sole proprietors, and young people. The largest group of customers are employees (45.5%), followed by 20.4% who are private entrepreneurs.
The distribution by income level shows the wide availability of the product. Over 70% of customers have an income in the range of UAH 10,000–75,000. At the same time, 11% of users have an income of over UAH 100,000, using the card as a flexible financial tool.
You can apply for a credit card in just a few clicks in the NovaPay app:
- On the main screen, select “Loans” → “Apply for a credit card”;
- Wait for the scoring result – up to 10 seconds;
- Read the limit and terms and conditions;
- Sign the documents and create a PIN code for use. Done – the card is available in the app.
The NovaPay credit card combines classic credit functionality with bonuses that are important to customers of the NOVA ecosystem: you can get up to 20% off when paying with a credit card for delivery by Nova Poshta and cash on delivery fees (if you order a parcel with cash on delivery).
The maximum credit limit for the credit card is up to UAH 200,000. The base interest rate is 60% per annum, the real interest rate is 79.59% per annum. The grace period is up to 62 days (with an interest rate of 0.00001% per annum), the credit line is renewable, i.e. after repayment, the available limit is automatically renewed. The loan term is 12 months.
NovaPay is an international financial service from the NOVA (Nova Poshta) group of companies, which has been creating convenient financial solutions for individuals and businesses for over 13 years, operating online and offline in more than 3,600 branches throughout Ukraine. The NovaPay app is a unified financial platform with separate profiles for personal and business needs. Today, the service is used by nearly a million customers, tens of thousands of entrepreneurs, and hundreds of companies across the country.
* The credit card was created from the credit products of two companies operating under the NovaPay brand: cards from NovaPay LLC and a revolving credit line from NovaPay Credit LLC.
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