AUB partners news

Sense Bank joined FinRetail 2025, an annual conference on finance, business, and technology. The event brought together experts who shared practical case studies, forecasts, and new approaches to developing customer experience.

During the panel discussion “Banking Sector 2025–2026: What Will Change and What to Prepare For,” Inna Tyutyun, member of the Sense Bank Management Board and director of IT, retail and payment business, and digitalization, spoke about the development of the Sense SuperApp mobile application through partnerships.

"In terms of the number of products and services, Sense SuperApp is one of the leaders in the sector. The expansion of our app's ecosystem is based on a key principle: focus on customer needs. That is why Sense SuperApp is available to both individuals and sole proprietors, offering a wide range of digital services and banking products, as well as a flexible loyalty system involving partners. Our strategic goal is to enable customers to meet all their financial needs in a single mobile application," emphasized the member of the Management Board.

Inna Tyutyun also stressed that open banking will be a powerful impetus for effective collaboration based on the app. As a result, customers will receive more useful services.

Speaking about next year's trends, Inna Tyutyun noted the importance of developing instant payments, personalizing services, and gamification in e-commerce:

“We are already working in these areas: last year, we launched ”Personal Offers,“ which are actively used by customers, and in August this year, Sense SuperApp introduced a mobile quest game called ”Traveling Through Ukraine,“ which combines technology and a positive emotional experience.”

FinRetail 2025 has become a platform for productive dialogue and new ideas. Sense Bank is convinced that the future lies in the digital transformation of services!