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We live in a time when strategy is born not only in a brief, but in reality, where war, culture, emotion, and change are intertwined. Creative solutions, innovative projects, and social initiatives have become the new base. Because modern marketing is not about volume, but about meaning. How not to get lost in the marketing field? How can Ukrainian marketers and communicators extract the same sites from the context that hit the target?

As sunflowers reach for the sun, so do top marketers, creatives, and communicators in Ukraine — for ideas that clarify chaos and lead forward. On June 4, at MRKTNG MRTHN 2025 from online media MMR and business/media bureau Ekonomika+, they will share site changes that are automatically incorporated into your correct marketing strategies.

The annual theme of the event — “Under the Sun of Insights” — is inspired by the ballad of Ivan Drach, where even the sun rises not by chance, but to ignite a thought.

Registration is already open at mrktng.mmr.ua — catch your place under the sun while it is at its zenith.

We invite creatives, communicators, and marketers, as well as representatives of the world of art, military marketing, and others, to talk about:

🔸 Creative in action. How to keep attention in a world where no one has it? Here you will find cases of wow marketing, unconventional purchases and collaborations that hit right in the heart.

🔸 How to turn marker notes into meaning. About social marketing that goes beyond sales and becomes part of changes in society.

🔸 Plasticine brands. How to survive and transform during a crisis? About resilience strategies, brand restarts and real-time adaptation.

🔸 Other scenes, other assessments. At the intersection of culture, marketing and war experience. Who creates new narratives and how do they affect brands?

🔸 You are on the site yourself. Data, analytics, intuition - how to make decisions when stability has become insufficient?

 

What awaits you at the marathon?

🔸 4 panel discussions

🔸 30+ speakers — those who shape the content of the market

🔸 500+ offline community members and 8000+ online viewers

🔸 4 panel discussions — deep, honest, sharp
🔸 1 day — maximum insights.

 

Insights from:

— Serhiy Grabchak, Marketing Director of Oschadbank,

— Roman Gurbanov, Creative Director and Co-Founder of Taktika Agency,

— Marianna Konina, Founder & CEO Reputation City,

— Iryna Metneva, Founder of Vandog Agency,

— Ksenia Sikorska, Marketing Director of FUIB

– and an incredible lineup of other experts.

🎯 As part of the marathon, the strongest marketing cases of the year will be awarded X-RAY.

Follow the program updates on the website and MMR page on Facebook and Telegram. Let's expand the boundaries of ideas and the boundaries of determination together!

The sun is already rising. See you under its light. Under the sun of insights MRKTNG MRTHN 2025

General partner: Oschadbank
General information partner: 1+1 media

Information partner: Association of Ukrainian Banks

Реєстрація за посиланнями: mrktng.mmr.ua — хапайте своїх перших.